Marketer: Social Media

[UPDATE] How To Download Photos From Instagram

Have you ever been interested in an image on Instagram and wanted to download it but did not find a download option? It is true that Instagram does not have a download option in either the app or the web browser version. So, how do you download photos from Instagram?

Most people prefer to directly shoot the desired image. However, this method is not effective if you want images with good resolution.

To solve this problem, sending an email will provide a solution for you so you can download photos from Instagram. Here are the steps you can take.

How To Download Photos From Instagram Using A Smartphone

It is easy to download Instagram photos from a smartphone because there are many tools that make it possible to do this

InstaSave (Android)

InstaSave

This app allows you to save Instagram photos and videos to your phone's gallery. Simply copy the link to the photo or video you want to download and paste it into InstaSave.

InstaSave is a third-party app that allows you to save Instagram photos and videos to your smartphone's gallery. It's available for Android devices, and it's a straightforward app to use. Here's a step-by-step tutorial on how to use InstaSave:

Step 1: Download and Install InstaSave

First, you'll need to get InstaSave from the Google Play Store and install it on your Android device. Once the app is installed, open it.

Step 2: Copy the link of the Instagram photo or video you want to download

Next, open the Instagram app on your device and find the photo or video you want to download. Tap the three-dot icon in the top right corner of the post, and then tap "Copy Link" to copy the link of the post.

Step 3: Open InstaSave and paste the link

Switch back to the InstaSave app and paste the link you just copied into the "Enter Instagram link" field. You can paste the link by long-pressing the field and selecting "Paste" from the menu that appears.

Step 4: Download the photo or video

Once you've pasted the link, tap the "Download" button. InstaSave will automatically start downloading the photo or video to your smartphone's gallery.

Step 5: Access the downloaded photo or video

When the download is complete, you can find the photo or video in your device's gallery app. You can also share the downloaded content directly from the InstaSave app by tapping the "Share" button.

And that's it! With InstaSave, you can easily download Instagram photos and videos to your smartphone's gallery.

Pros of InstaSave:

InstaSave is a free app that is available on Android devices.
It's a simple app to use and doesn't require any technical knowledge.
The app allows you to download photos and videos from Instagram quickly and easily.
InstaSave can download high-resolution images and videos from Instagram.
The app provides a user-friendly interface that makes it easy to navigate and use.
InstaSave allows you to download media from private Instagram accounts that you follow.

Cons of InstaSave:

InstaSave is a third-party app that is not affiliated with Instagram. Therefore, there is a risk that it may violate Instagram's terms of use, which could result in your Instagram account being suspended or terminated.
The app may contain ads, which can be annoying for some users.
InstaSave may require access to some of your device's permissions, which could be a security concern for some users.
Some users have reported that the app may crash or freeze when downloading large media files.
The app may not always work as expected, especially if Instagram has updated its algorithms or security features.

Overall, InstaSave is a useful app that allows you to save Instagram photos and videos to your device's gallery quickly and easily. However, it's important to be aware of the potential risks and drawbacks of using a third-party app and to use it responsibly.

QuickSave (Android/iOS)

QuickSave

QuickSave is another app that allows you to download Instagram photos and videos. To use it, copy the link to the photo or video you want to download and open QuickSave. The app will automatically download the content to your phone's gallery.

QuickSave is another third-party app that allows you to save Instagram photos and videos to your smartphone's gallery. It's available for both Android and iOS devices and is a simple app to use. Here's a step-by-step tutorial on how to use QuickSave:

Step 1: Download and Install QuickSave

First, you'll need to download QuickSave from the Google Play Store (for Android devices) or the App Store (for iOS devices) and install it on your device. Once the app is installed, open it.

Step 2: Copy the link of the Instagram photo or video you want to download

Open the Instagram app on your device and find the photo or video you want to download. Tap the three-dot icon in the top right corner of the post, and then tap "Copy Link" to copy the link of the post.

Step 3: Open QuickSave and paste the link

Switch back to the QuickSave app, and the link will automatically be pasted. If the link is not pasted automatically, tap on the "Paste Link" button.

Step 4: Download the photo or video

Once you've pasted the link, tap the "Download" button. QuickSave will automatically start downloading the photo or video to your smartphone's gallery.

Step 5: Access the downloaded photo or video

When the download is complete, you can find the photo or video in your device's gallery app. You can also share the downloaded content directly from the QuickSave app by tapping the "Share" button.

And that's it! With QuickSave, you can easily download Instagram photos and videos to your smartphone's gallery.

Pros of QuickSave:

QuickSave is a free app that is available on both Android and iOS devices.
It is a simple app to use and doesn't require any technical knowledge.
QuickSave automatically detects the link copied to the clipboard, so you don't have to manually paste it in the app.
The app allows you to download photos and videos from Instagram quickly and easily.
It has a built-in media player that lets you play the downloaded videos directly from the app.
QuickSave allows you to save multiple photos and videos at once, saving you time.

Cons of QuickSave:

QuickSave is a third-party app that is not affiliated with Instagram. Therefore, there is a risk that it may violate Instagram's terms of use, which could result in your Instagram account being suspended or terminated.

The app may contain ads, which can be annoying for some users.
Some users have reported that the app may crash or freeze when downloading large media files.
The app may not always work as expected, especially if Instagram has updated its algorithms or security features.
QuickSave may require access to some of your device's permissions, which could be a security concern for some users.

Overall, QuickSave is a useful app that allows you to save Instagram photos and videos to your device's gallery quickly and easily. However, it's important to be aware of the potential risks and drawbacks of using a third-party app and to use it responsibly.

DownloadGram (Web-based)

DownloadGram is a free web-based tool that allows you to download photos and videos from Instagram without the need for any app or software installation. Here's a step-by-step tutorial on how to use DownloadGram:

Step 1: Find the Instagram photo or video you want to download

Open the Instagram app or website and find the photo or video you want to download. Tap on the three-dot icon on the top right corner of the post and then select "Copy Link."

Step 2: Open DownloadGram

Next, open your web browser and go to DownloadGram's website: https://www.downloadgram.com/

Step 3: Paste the link

Paste the link of the Instagram post you want to download into the input field on the DownloadGram website. You can do this by either right-clicking the input field and selecting "Paste" or pressing "Ctrl + V" on your keyboard.

Step 4: Download the photo or video

After pasting the link, click on the "Download" button. DownloadGram will look at the link and make a link that lets you download the photo or video.

Step 5: Save the photo or video

Once the download link is generated, click on the "Download" button next to the photo or video. The photo or video will then start downloading to your device's downloads folder.

And that's it! You've successfully downloaded an Instagram photo or video using DownloadGram. Remember to use DownloadGram responsibly and to respect the original creator's copyright.

How To download instagram content in seconds Using A PC

Apart from the smartphone application, you can also download Instagram photos and videos using a web browser by visiting several special sites that are already available. So, you can use a PC to do it.

Inflact

Inflact is a web-based tool that allows you to download Instagram photos and videos, as well as schedule posts and track analytics. With this tool, you can download Instagram content in just 3 steps. Here's a step-by-step tutorial on how to use Inflact to download Instagram photos and videos:

Step 1: Sign up for Inflact

Go to the Inflact website (https://inflact.com/) and sign up for a free account. You can sign up with your email address or by linking your Facebook or Google account.

Step 2: Enter the Instagram post URL

Once you're on the Instagram downloader page, enter the URL of the Instagram post you want to download into the input field. You can do this by either copying and pasting the URL or by entering the Instagram username and post number.

Step 3: Download the photo or video

After entering the URL, click on the "Download" button. Inflact will look at the link and create a link that lets you download the photo or video. You can then click on the "Download" button next to the photo or video to save it to your device. Not only can you download photos, but you can also download other content on Instagram, such as reels, IGTV, stories, and even profile photos.

And that's it! You've successfully used Inflact to download an Instagram photo or video. Remember to use Inflact responsibly and to respect the original creator's copyright.

SaveFromWeb

SaveFromWeb is a browser extension that allows you to download photos and videos from Instagram, as well as other social media platforms. Here's a step-by-step tutorial on how to use SaveFromWeb to download Instagram photos and videos:

Step 1: Install the SaveFromWeb browser extension

Go to the SaveFromWeb website (https://savefromweb.com/) and download the extension for your favorite browser. SaveFromWeb is available for Google Chrome, Mozilla Firefox, Safari, and Microsoft Edge.

Step 2: Navigate to the Instagram post you want to download

Once you've added the SaveFromWeb extension to your browser, go to the Instagram post you want to save. You can do this by logging into your Instagram account and browsing through your feed, or by entering the Instagram username and post number into the browser's address bar.

Step 3: Click on the SaveFromWeb download button

Once you're on the Instagram post you want to download, click on the SaveFromWeb download button. The download button will appear on the Instagram post when you hover over it with your mouse.

Step 4: Choose the download quality.

SaveFromWeb will make a link to download the photo or video after you click the "download" button. You can then choose the quality of the photo or video you want to download by selecting one of the available options.

Step 5: Download the photo or video

After choosing the download quality, click on the "Download" button to save the photo or video to your device.

And that's it! You've successfully used SaveFromWeb to download an Instagram photo or video. Remember to use SaveFromWeb responsibly and to respect the original creator's copyright.

Conclusion

In conclusion, there are several ways to download photos from Instagram, both using smartphone apps and PC tools. InstaSave, QuickSave, DownloadGram, and Inflact are some of the most popular ways to download photos and videos from Instagram. You can also use browser extensions like SaveFromWeb to download photos and videos from Instagram directly from the web.

When using these tools, it's important to respect the original creator's copyright and to use the downloaded content responsibly. It's also worth noting that some of these tools may come with limitations, such as only being able to download low-quality versions of the photos or videos.

Overall, downloading photos from Instagram can be a useful way to save and share content that you enjoy. With the right tools and a little know-how, it's easy to download Instagram photos and videos and enjoy them on your own device.

Marketer 3/12/2023

How to Promote on Instagram with Ease, Suitable for Beginners

Social Media

How to Promote on Instagram with Ease, Suitable for Beginners

How to Promote on Instagram with Ease, Suitable for Beginners - One of the social media that is currently being hit as a means of promotion is Instagram. Unfortunately, not everyone knows how to promote on Instagram effectively.

Lately, Instagram is indeed being loved by the community to build a business. This social media application is said to be quite effective in increasing one's attractiveness through the visual content features it presents.

From the visual content, Instagram can compete with other social media engagements. In addition, Instagram also provides a caption writing feature that is up to 2200 words long.

That way, your chances of getting even more subscribers from Instagram will be better, balanced with quality products, good service, and good copywriting and content writing skills.

Promotional Prerequisites On Instagram

Before we start discussing how to promote on Instagram, there are several prerequisites that you need to fulfill so that the promotions you do later can be effective in increasing sales via Instagram.

The prerequisites include the following:

1. Complete your Instagram profile

To build consumer trust, you first have to build your Instagram profile to make it look attractive.

You can use a username that is short but clear and easy for your customers to remember. Also use an attractive profile photo, for example, your company logo or SME business.

2. First Complete Your Bio

Your bio is your business branding identity. The characters that can be written in the bio are limited to only 150 characters, for that use the best possible space to write your business branding and build consumer trust.

Also, include a link that leads to your website or your contacts so that it makes it easier for your customers to contact you or find out about you.

3. Make your Instagram feed as neat as possible

If you want to be able to use Instagram as an effective product or service marketing medium, the third prerequisite is that you have to think about what your Instagram feed will be like.

Don't just upload it, when you look at it as a whole, it turns out that the concept of the photo design doesn't look good either. Do you know? Such a small thing can easily turn off the interest of our potential customers! For that, make your Instagram feed as neat as possible with a clear concept and theme.

However, in the concept of choosing colors, in addition to making your Instagram look neat, the colors you choose must also have a philosophical meaning. Things like that, if you tell your followers, it will make it easier for your account to increase its engagement.

Also, try to make feeds not using too many colors, this can make your feeds even less conceptual. Just use a maximum of 3 colors that symbolize your branding.

Don't forget to also make interesting and informative captions, don't just write captions that tell you that you are selling something, also provide informative and educational writing so that your followers don't feel like you are being constantly sold.

Promotion on Instagram - Easy, Cheap, Practical and Effective - Suitable for Beginners

After you have fulfilled the 3 prerequisites above, now is the time for us to discuss how to promote on Instagram that is easy, cheap, practical, and also effective.

Using hashtags

Hashtags have a very important role, especially when it comes to marketing. The reason is, by using hashtags you can reach more people outside of your current followers. However, keep in mind, only use hashtags that are related to your content so that it is more effective in reaching your target market.

Take advantage of Highlight InstaStory

In the past, the Insta Story feature on Instagram could only last up to 24 hours and there was no highlight feature, but now Instagram has evolved by adding a highlight feature to its application. That way, you can maintain your Instastory from only 24 hours to unlimited.

Highlight important things you've posted on Instagram and mix them with eye-catching designs.

Some Insta Story information that deserves to be highlighted, among others, are your business introduction, QnA, testimonials, and so on, which can make your target market interested in visiting and lingering on your account page.

Using Endorsement Services

Endorsement of promotion by utilizing influencers who of course have more followers than us to promote the products or services we sell. In return, the influencer usually charges a rate per promotion that he does.

However, some do not set tariffs, you only need to give your product to them for later review. You can also use promotions carried out by influencers as content to fill your Insta-story! ...

Promote each other

Simply put, the concept of a mutually promote strategy is that you promote other people's businesses in your account and you are also promoted in the account that you promoted earlier.

Establish good communication between similar accounts that complement each other between your business and your partner's business. That way, the two of them can strengthen each other instead of dropping them.

For example, you are a craftsman making a guitar, but you do not sell complementary guitar accessories such as guitar stands, guitar strings, guitar bags, and other equipment.

Well, you can promote the guitar accessories seller account in your account, then the guitar accessories seller will also promote you as a guitar craftsman.

Hold a Giveaway

People tend to like gifts, let alone free. Give away is an effective way to promote your product or service. Besides that, you can also take advantage of the giveaway as a big promotional event for your business.

For example, you hold a giveaway where the conditions require people to share your post again, it can be the most powerful weapon to make your product more recognized by many people.

By holding a giveaway, your interaction with your followers can also be better. This can certainly be an added value for your business account.

Using Instagram Ads

Instagram Ads is a feature of Instagram which is intended for those of you who use Instagram as a means of doing business or business. This is a paid advertising feature from Instagram.

Conclusion

To be able to do business successfully on Instagram, you are required to master the promotion methods of each of the points above. Hopefully, this article is helpful for loyal visitors to this blog who are currently looking for solutions for how to promote on Instagram effectively.

Marketer 5/07/2021

How to Get Started with Social Media Marketing for SMEs

How to Get Started with Social Media Marketing for SMEs - What are the roles of social media marketing for SMEs? The first thing you have to underline is marketing for SMEs or small businesses, meaning that it is the work that you have to do for the business to grow. Here, you need to work hard to attract the attention of social media users to promote your product or business, within a limited budget, but still have to be efficient.

How to Get Started with Social Media Marketing for SMEs

Of course, the skills in choosing channels and marketing tools that work the way you want, are very important. Then, when you talk about social media marketing for SMEs that you run, you need careful planning, so you don't have to spend time on the wrong social media platforms.

Social Media Marketing Guide for SMEs

In this article, we will share a social media marketing guide for SMEs, which can help you explain the purpose of using social media as a medium for online promotion. In addition, you can also find out the most appropriate way to do a practical marketing plan.

Not only driving traffic or bringing in audiences but also increasing your business conversions. Here are some strategies you can take to get started with social media marketing:

Business Goals Must Be Clear

This is the first important thing you should do. When you already have a good idea about where the goals of the SME business you are running are, try to be more detailed about these goals, and how these goals can be achieved by using promotions on social media. Some notes that you need to pay attention to include:

Mission

Consider the best way to organize targeted social media campaigns, so that people are aware of your brand or UKM. Why do they want to buy the product you offer? What makes you different from the competition? This is one way to find out how strong the brand awareness and brand of the voice of your business are in the community.

Market

Try to think back as best you can. Who will buy and use the products or services that your SMEs offer? Can you create a buyer persona in this regard? Approximately, how big is your potential market? Is this market share locally or globally?

It should be noted, the clear business objectives of SMEs will encourage operations to run well. After the goals are set, only then do you start implementing a social media campaign strategy, either by advertising, working with Indonesian digital marketing agencies, using influencer services or KOL management to increase engagement on social media, and so on.

Understand Who Your Audience Is

Not only do you know the market, but you as an SME businessman must also understand who your audience is and what they want to be treated. Here, you must carefully study the customer journey, their shopping behavior, and how they interact with your brand.

Next, find out also the best way to encourage the audience that you already have to convert so that sales increase. In this case, there are several important things you need to pay attention to, such as:

Demographics

This data shows different groups of people who use social media in different ways. One of the most important factors in finding out a particular social media platform user group is age. By knowing his age, you will have a good step in implementing a social media marketing strategy for SMEs.

Involvement

Here, you must find out, how the audience engages with your brand. Do they also interact by leaving comments on the content on your social media? Did they share the post? Are they also shopping for your product?

When you can understand the behavior and habits of the audience that you already have, then it is a great power to make the target of a more targeted social media marketing campaign.

Collect All Social Media Tools

How to start other social media marketing, you need to collect some tools or tools, which will be used to manage the social media campaigns that you are running. Pay attention to this:

To design the content that you will upload, use a special application to design the content to be more attractive. There are many free applications or design tools for creating social media content that you can try, for example, Canva, Piktochart, Venngage, and many others.
To manage your social media, you can use tools, such as CoSchedule's Social Organizer. By utilizing these mandatory tools to maximize social media campaigns, you can save time managing all the social media platforms that you use as promotional media, scheduling content posts, and even analyzing the social media insights you can get.

Selecting a Channel

The purpose of social media marketing for SMEs must be understood to know exactly what social media channels are most appropriate for your business, so they can give you the best results. Some important things that need attention:

B2B follower. If your SME business is engaged in other business services, then use promotion methods on LinkedIn or Facebook. These two channels are a gathering place for various types of businesses.

B2C Followers. When your SME business directly serves consumers, use Twitter, Facebook, Pinterest, and Instagram. To determine which channel is right for your business, you can also first discuss with the creative agency or our team.

Create Conversions

Try to be more focused on setting the objectives of organizing campaigns on social media. This will help you formulate the most efficient content strategy.

Brand Awareness. Lots of small businesses use social media to build brand awareness, as well as to get more followers. At the same time, you can simultaneously expand your market reach and add to your email list or customer database for further use in your email marketing strategy.

Conversion. Others use social media to increase and create conversions. In this case, of course, the hope is that there will be an increase in sales of business products and services. So, each post is designed in such a way as to make it immediately attractive to click and convert.

How to get started on the next social media marketing by determining the color nuances and type of content to use. You have to be consistent in doing it. If necessary, create a content calendar so you can publish content on a more scheduled basis. Good luck. May be useful.

Marketer 5/06/2021

Instagram Content Marketing, Not Just Content!

Digital Marketing Social Media

Instagram Content Marketing, Not Just Content!

Instagram Content Marketing, Not Just Content! - Lately, businesses and even individual Instagram users create content like blogs. The content also varies according to the area of expertise or business of the Instagram user; starting from tips, general science, or even just a product review. The journal itself calls this phenomenon Instagram content marketing.

Not much different actually from making content marketing through blogs or other media. It's just that the uniqueness of the Instagram algorithm itself makes content marketing on social media under Facebook a little different.

Reporting from Later, the Instagram algorithm is not much different from Google's algorithm: you've got what you searched for most. Both of them adopt personalized algorithm. More clearly, Jurnal by Mekari will explain how to make good Instagram content and get more engagement than you expect!

Post time!

Yes, this first condition you may have often read in any article. Posting time has become the main requirement even no longer just a myth for how you get more engagement from Instagram users. This refers to the Instagram algorithm itself.

The reason is of course Instagram will show more posts that get engagement faster and more in the explore column. Posts that have more likes, comments, shares in the fastest period will get more frequent views than those with minimal engagement. Therefore you need to pay attention when your post is uploaded. Look for times when Instagram users are actively surfing. source: later.com

It's not just visual, Instagram is about words and timing!

Create Audience for Long in Your Posts!

Have you ever seen in one post there are many slides? Yes, nothing else but this aims to make the audience linger in your post. This term is also called the Carousel post. Where in one post there are many pictures.

This is also the reason why today many business people on Instagram rely on Instagram Content Marketing like blogs. Yes, the goal is that you can linger in the post.

Besides, you can also work around this by making long-duration videos with IGTV or videos that are cut and divided into several slides. Video content can vary from tutorials, sketches, and that certainly can lead the audience to engage with your posts.

Why do you have to make the audience linger on your Instagram posts? Once again, this is to influence your posts to get better coverage based on the Instagram algorithm.

Make Your Posts Viral!

Viral whether or not a post is influenced by the engagement rate. Start how many like your post, how many people visit your feed, and other factors.

Being viral does not mean to cause controversy. This is precisely the thing that needs to be avoided in creating Instagram content. It could even destroy your business reputation. Remember, viral is allowed, the drama doesn't!

Instagram content must be able to provide answers and emotions to the audience

A post that is viral or shareable content that should be able to answer the curiosity of the audience, touching emotions, and also provide answers to the questions the audience. That's why now many posts such as tips, tricks, science, or even that can provoke the audience's emotions, "this article is me !".

There are two methods to get your Instagram post-viral; hard and soft method. This hard method is usually like a giveaway, where usually the giveaway giver gives certain conditions relating to the engagement of the post.

Both soft methods. Usually, this is in the form of articles or account owners building a story or experience that I post in one post. For example, by creating content, "5 types of friends who are annoying" by itself, the audience will mention their friend's account in the comments column which will certainly invite many leads.

You can also make certain gimmicks such as sharing voucher codes with copywriting that can make people interested in writing comments and tagging their friends to join in getting the code.

Also, you can tell stories in your post that end with a CTA sentence or call to action. For example, you sell sneakers and create content, "5 sneakers that are suitable for use during valentine" in the last caption or slide section, you can insert one CTA sentence to attract the audience.

Consistent!

Consistent in the sense; mentally consistent and also technically consistent. First, technically consistent the intention is to build your Instagram brand profile. For example, color consistency, time upload consistency, and also feeds pattern consistency.

Building consistency and brand on your Instagram profile is important so that your business is better known to the audience. Just by looking at a certain color or model of a particular feed, people already recognize if the feed is coming from your Instagram profile.

Second, be consistent for uploads. Avoid spending just one day uploading Instagram posts. Because the Instagram algorithm also reads how often your Instagram content is uploaded.

So basically, Instagram content marketing is not just making content. But further than that, you have to pay attention to Instagram's brand profile, when to upload, and the most important is the use of appropriate hashtags and has a lot of volumes. So, ready to succeed through Instagram content marketing?

Habib Hidayat 7/25/2020

Building Brand Credibility on Social Media

Digital Marketing Social Media

Building Brand Credibility on Social Media

Brands certainly need to build their credibility, so that the public can be trusted and will help the development of the brand going forward. And one way to build credibility is to utilize social media platforms.

There are two main keys that brands can do to increase credibility, namely by presenting quality and authentic content. And the second is to build good organic relationships with customers.

Then, what does a brand need to do in building such content and relationships so that it can bring public trust? Check out the following tips!

Establish strong customer service

Why social media can be so popular and become the needs of the community? The reason is that these platforms can connect between one person and another, including between customers and brands.

One effective way for brands to reach customers is to establish customer service on social media that is helpful in the eyes of customers. Brands can inform customers that they will always be present to answer their questions directly through the social media platform.

If there are complaints or questions from customers in any social media channel, we need to answer them so they feel that the brand cares about the obstacles they face. From there, the community's trust in the brand will be formed, and they believe that related brands can help solve the problems they face.

Fostering relationships

Based on the 2018 Edelman Trust barometer Report, this study with more than 3,000 respondents stated that 39% of respondents said that they did not feel an emotional attachment to a brand until the brand interacted and communicated with them through social media.

In addition to forming strong customer service on social media, another way to enhance good relations between brands and audiences is to create shared content. For example, we can invite to create user-generated content, and display customer-generated content on social media channels that we have. Or we can also repost testimonials or reviews from customers.

Instead, we need to make the audience feel they are more than just customers. We need to make them know that we think of them as partners.

Another thing that can form a good relationship between a brand and its audience is by presenting relevant content, often discussed by the target audience, and according to their needs.

The importance of quality content and transparency

Quality content is content that can be trusted and proven. To strengthen the content that we create, we can show sources that support the information that we convey. A trusted source will increase the credibility of the content and also the public's trust in what we deliver.

Another way to establish brand credibility is to conduct interviews with trusted experts who are engaged in the industry that we are in.

Also, if we want to make paid content or sponsored content, make sure the audience knows it because the public at this time tends to avoid the hard sell. Data from Digital Marketing Magazine also reveals that 3 out of 10 readers will feel less trust when the content mentions a product or service in it.

Continue to experiment

We certainly realize that trends in social media are dynamic and rapidly changing. So, we need to follow the latest types of content so that it can still attract the attention of the public.

Don't be afraid to experiment and try out the various features offered by social media platforms. That way, in the process we will find the best and effective ways to convey messages and be liked by the public.

For example, on the Instagram platform, try experimenting with creating content in the form of polling, boomerang, or short videos that are broadcast via Instagram Story or IGTV. That way, our brand looks versatile, especially in presenting interesting content.

Conducting this experiment also allows us to find metrics that show what kind of content works well and is worth defending. From these metrics, we can also have insights that will be useful for future content marketing strategies.

When a brand can display a variety of content, but still interesting, it will help the brand to be more liked by the public and encourage public trust in the related brand.

Consistent

Finally, the importance of consistency. Search Engine Journal states that 51% of social media users will unfollow brand accounts that rarely post content or often present disturbing promotional content. Therefore, to be trusted by the public, we need to continue to create and display interesting, insightful, and inspirational content.

Building brand credibility certainly cannot be done quickly. But with consistency, quality content, and fostering good relationships with customers through social media will certainly help the brand to continue to gain trust and will drive the development of the brand going forward.

Habib Hidayat 7/23/2020