Email Marketing Tips to Increase SalesDigital Marketing
Email Marketing Tips to Increase Sales - In developing marketing strategies, there are always business people who don't have the confidence to use email marketing as one of their marketing channels. It usually happens because they have not seen the positive impact that email marketing can have on the sale of their business.
Email marketing can be a marketing channel that helps increase sales when appropriately applied. For that, planning a marketing campaign using email marketing must be rightly considered to increase your sales. Through this article, we will discuss things that need to be considered to maximize the use of your email marketing.
Know and Understand Your Target Audience
In email marketing, it is essential to understand who your target audience is so that the email content that is sent can be relevant and tailored to their interests. You must understand that each customer on your email contact list may have a variety of interests. For this reason, it is strongly not recommended to give the same email to all of your audience. By recognizing who the audience is, you can more easily adapt the content to each category of your audience.
Customer Database Segmentation
To better recognize and understand the characteristics of the audience, the next step that can be done is to segment your customer database. Segmentation can be done based on various things, ranging from demographics, location, psychography, products that have been purchased, age, to details such as how many times the user has purchased your product. This categorization can help you to get to know your audience and adjust the content that will be sent so that it can better attract customer interest to make a purchase.
Send Regular Emails and Send Consistently
The next step is to start sending emails regularly and consistently to your customers. When someone subscribes to your email marketing, they definitely have an interest in your business. To that end, take advantage of this by consistently sending relevant content related to your business. That way, they will slowly begin to understand your business through the content that is sent.
Personalize Your Email
Your email marketing campaign will run very well when it can provide a unique and personalized experience for your customers. This will make them feel privileged and have a relationship that feels close to the brand. According to the Campaign Monitor, personalized emails have a 26% chance to be opened compared to regular email subjects. In addition to the subject, you can also give a personal impression on the contents of the email such as the mention of the name at the beginning of the email. This personalization can also continue to be adjusted to the needs of your marketing campaign.
Maximize Your Email Subject
The subject is the first thing that will determine whether the customer will be interested or not to open your email. For that reason, one way to maximize your email marketing is to pay more attention to making the email subject. In addition to providing personalized messages, you can also attract customers to open emails by creating issues that are curious. By opening the email, customers are more likely to read the entire email and press the CTA button given to the email.
Perform an A / B Test
To be able to increase sales through email marketing, you also need to know the best formula for sending email to your audience. It is starting from the contents of the content, appearance, to delivery time must be adjusted to the wishes of the customer. One way to ensure the best formula is to do A / B Testing on your email marketing. Through A / B Testing, you can create two samples with different types of content, subjects, views, and delivery times. After that, look at the results of sending these two types of content and then analyze what content you prefer and generate conversions for your business.