Email Marketing Tips to Increase Sales

Email Marketing Tips to Increase Sales

Email Marketing
Email Marketing Tips to Increase Sales - In developing marketing strategies, there are always business people who don't have the confidence to use email marketing as one of their marketing channels. It usually happens because they have not seen the positive impact that email marketing can have on the sale of their business.

Email marketing can be a marketing channel that helps increase sales when appropriately applied. For that, planning a marketing campaign using email marketing must be rightly considered to increase your sales. Through this article, we will discuss things that need to be considered to maximize the use of your email marketing.

Know and Understand Your Target Audience

In email marketing, it is essential to understand who your target audience is so that the email content that is sent can be relevant and tailored to their interests. You must understand that each customer on your email contact list may have a variety of interests. For this reason, it is strongly not recommended to give the same email to all of your audience. By recognizing who the audience is, you can more easily adapt the content to each category of your audience.

Customer Database Segmentation

To better recognize and understand the characteristics of the audience, the next step that can be done is to segment your customer database. Segmentation can be done based on various things, ranging from demographics, location, psychography, products that have been purchased, age, to details such as how many times the user has purchased your product. This categorization can help you to get to know your audience and adjust the content that will be sent so that it can better attract customer interest to make a purchase.

Send Regular Emails and Send Consistently

The next step is to start sending emails regularly and consistently to your customers. When someone subscribes to your email marketing, they definitely have an interest in your business. To that end, take advantage of this by consistently sending relevant content related to your business. That way, they will slowly begin to understand your business through the content that is sent.

Personalize Your Email

Your email marketing campaign will run very well when it can provide a unique and personalized experience for your customers. This will make them feel privileged and have a relationship that feels close to the brand. According to the Campaign Monitor, personalized emails have a 26% chance to be opened compared to regular email subjects. In addition to the subject, you can also give a personal impression on the contents of the email such as the mention of the name at the beginning of the email. This personalization can also continue to be adjusted to the needs of your marketing campaign.

Maximize Your Email Subject

The subject is the first thing that will determine whether the customer will be interested or not to open your email. For that reason, one way to maximize your email marketing is to pay more attention to making the email subject. In addition to providing personalized messages, you can also attract customers to open emails by creating issues that are curious. By opening the email, customers are more likely to read the entire email and press the CTA button given to the email.

Perform an A / B Test

To be able to increase sales through email marketing, you also need to know the best formula for sending email to your audience. It is starting from the contents of the content, appearance, to delivery time must be adjusted to the wishes of the customer. One way to ensure the best formula is to do A / B Testing on your email marketing. Through A / B Testing, you can create two samples with different types of content, subjects, views, and delivery times. After that, look at the results of sending these two types of content and then analyze what content you prefer and generate conversions for your business.
Instagram Content Marketing, Not Just Content!

Instagram Content Marketing, Not Just Content!

Instagram Content Marketing, Not Just Content!
Instagram Content Marketing, Not Just Content!

Instagram Content Marketing, Not Just Content! - Lately, businesses and even individual Instagram users create content like blogs. The content also varies according to the area of ​​expertise or business of the Instagram user; starting from tips, general science, or even just a product review. The journal itself calls this phenomenon Instagram content marketing.

Not much different actually from making content marketing through blogs or other media. It's just that the uniqueness of the Instagram algorithm itself makes content marketing on social media under Facebook a little different.

Reporting from Later, the Instagram algorithm is not much different from Google's algorithm: you've got what you searched for most. Both of them adopt personalized algorithm. More clearly, Jurnal by Mekari will explain how to make good Instagram content and get more engagement than you expect!

Post time!

Yes, this first condition you may have often read in any article. Posting time has become the main requirement even no longer just a myth for how you get more engagement from Instagram users. This refers to the Instagram algorithm itself.

The reason is of course Instagram will show more posts that get engagement faster and more in the explore column. Posts that have more likes, comments, shares in the fastest period will get more frequent views than those with minimal engagement. Therefore you need to pay attention when your post is uploaded. Look for times when Instagram users are actively surfing. source: later.com

It's not just visual, Instagram is about words and timing!

Create Audience for Long in Your Posts!

Have you ever seen in one post there are many slides? Yes, nothing else but this aims to make the audience linger in your post. This term is also called the Carousel post. Where in one post there are many pictures.

This is also the reason why today many business people on Instagram rely on Instagram Content Marketing like blogs. Yes, the goal is that you can linger in the post.

Besides, you can also work around this by making long-duration videos with IGTV or videos that are cut and divided into several slides. Video content can vary from tutorials, sketches, and that certainly can lead the audience to engage with your posts.

Why do you have to make the audience linger on your Instagram posts? Once again, this is to influence your posts to get better coverage based on the Instagram algorithm.

Make Your Posts Viral!

Viral whether or not a post is influenced by the engagement rate. Start how many like your post, how many people visit your feed, and other factors.

Being viral does not mean to cause controversy. This is precisely the thing that needs to be avoided in creating Instagram content. It could even destroy your business reputation. Remember, viral is allowed, the drama doesn't!

Instagram content must be able to provide answers and emotions to the audience

A post that is viral or shareable content that should be able to answer the curiosity of the audience, touching emotions, and also provide answers to the questions the audience. That's why now many posts such as tips, tricks, science, or even that can provoke the audience's emotions, "this article is me !".

There are two methods to get your Instagram post-viral; hard and soft method. This hard method is usually like a giveaway, where usually the giveaway giver gives certain conditions relating to the engagement of the post.

Both soft methods. Usually, this is in the form of articles or account owners building a story or experience that I post in one post. For example, by creating content, "5 types of friends who are annoying" by itself, the audience will mention their friend's account in the comments column which will certainly invite many leads.

You can also make certain gimmicks such as sharing voucher codes with copywriting that can make people interested in writing comments and tagging their friends to join in getting the code.

Also, you can tell stories in your post that end with a CTA sentence or call to action. For example, you sell sneakers and create content, "5 sneakers that are suitable for use during valentine" in the last caption or slide section, you can insert one CTA sentence to attract the audience.

Consistent!

Consistent in the sense; mentally consistent and also technically consistent. First, technically consistent the intention is to build your Instagram brand profile. For example, color consistency, time upload consistency, and also feeds pattern consistency.

Building consistency and brand on your Instagram profile is important so that your business is better known to the audience. Just by looking at a certain color or model of a particular feed, people already recognize if the feed is coming from your Instagram profile.

Second, be consistent for uploads. Avoid spending just one day uploading Instagram posts. Because the Instagram algorithm also reads how often your Instagram content is uploaded.

So basically, Instagram content marketing is not just making content. But further than that, you have to pay attention to Instagram's brand profile, when to upload, and the most important is the use of appropriate hashtags and has a lot of volumes. So, ready to succeed through Instagram content marketing?
What is CPC and its Benefits for Brands

What is CPC and its Benefits for Brands

What is CPC and its Benefits for Brands
What is CPC and its Benefits for Brands

What is CPC and its Benefits for Brands - One of the digital advertising metrics that are often measured by marketers to determine the effectiveness of the advertisements that are served is Cost Per Click or CPC. But what exactly is meant by CPC? And why is it important to measure CPC?

What is CPC?

According to Sprout Social, Cost per click or CPC is the term paid to advertise about the value that advertisers need to pay to publishers for every click that gets from an ad. CPC is also known as PPC or pay per click.

CPC is used to find out the number of costs for each user who sees an ad on a search engine, the Google Display Network for AdWords, social media platforms, and other publishers. CPC is an important factor in carrying out paid advertising strategies to maximize clicks associated with the amount of budget and target keywords.

Types of advertisements involving CPC

Many ad variants, such as text ads, rich-media, or social media, use CPC as a factor to calculate the total amount of costs that need to be paid from a digital advertising campaign.

CPC is an important factor in the following types of advertising:

  • Text ads
  • Shopping ads
  • Image ads
  • Video ads
  • Twitter promoted tweets
  • Facebook ads
  • Instagram ads
  • LinkedIn ads

How to calculate CPC

The way to calculate CPC is by dividing the cost of the paid ads campaign by the number of clicks.
Cost per click = ad costs / number of clicks

How does CPC work

There are two main models in CPC advertising, namely, fixed cost per click (fixed price per click) and cost per click based on bidding (price per click based on bidding).

In the fixed-rate model, advertisers and publishers from the beginning have been negotiating with each other about the exact price of each click obtained.

But the most widely used form is the price per click based on the bid. In this model, advertisers will determine the maximum price for a click that can be obtained. The higher the number of offers and also the quality score of the landing page, the higher the likelihood that the ad will be seen by the audience.

Average click costs are indeed different in each industry and type of business being run. Also, the average cost of these clicks depends on the competition in the industry. For example, for companies that promote products in insurance or financial services, the price of each click will be higher because of less competition and specifics.

The way these CPC-based ad works is, every time the ad is seen, the system will begin to auction internally and will show ads that have passed quality control and which have quite high bids. Besides, our ads will also be seen every time a user enters a keyword that matches the list of keywords that we entered.

We do not pay when an ad is seen, but only pay when a user clicks on the ad.

This method is a good way for companies so that they can control the advertising budget and can also evaluate campaigns that are run based on audience reaction.

Why measuring CPC is important

The first benefit that marketers can feel is, they can find out the effectiveness of advertising costs incurred against the amount of incoming traffic.

The next benefit is that you can also find out or measure which keywords, ad text, or banners are effectively used in the campaign you want to run.

Then, when we find out, the cheaper the CPC of a particular material or type of advertising, and can produce quality traffic, in the future we can focus on creating and distributing these advertising materials.

Running a digital advertising campaign can indeed be one of the tools for brands to bring quality traffic. Measuring CPC and analyzing it will certainly help marketers develop their business.
Building Brand Credibility on Social Media

Building Brand Credibility on Social Media

Building Brand Credibility on Social Media
Building Brand Credibility on Social Media

Brands certainly need to build their credibility, so that the public can be trusted and will help the development of the brand going forward. And one way to build credibility is to utilize social media platforms.

There are two main keys that brands can do to increase credibility, namely by presenting quality and authentic content. And the second is to build good organic relationships with customers.
Then, what does a brand need to do in building such content and relationships so that it can bring public trust? Check out the following tips!

Establish strong customer service

Why social media can be so popular and become the needs of the community? The reason is that these platforms can connect between one person and another, including between customers and brands.
One effective way for brands to reach customers is to establish customer service on social media that is helpful in the eyes of customers. Brands can inform customers that they will always be present to answer their questions directly through the social media platform.

If there are complaints or questions from customers in any social media channel, we need to answer them so they feel that the brand cares about the obstacles they face. From there, the community's trust in the brand will be formed, and they believe that related brands can help solve the problems they face.

Fostering relationships

Based on the 2018 Edelman Trust barometer Report, this study with more than 3,000 respondents stated that 39% of respondents said that they did not feel an emotional attachment to a brand until the brand interacted and communicated with them through social media.

In addition to forming strong customer service on social media, another way to enhance good relations between brands and audiences is to create shared content. For example, we can invite to create user-generated content, and display customer-generated content on social media channels that we have. Or we can also repost testimonials or reviews from customers.

Instead, we need to make the audience feel they are more than just customers. We need to make them know that we think of them as partners.
Another thing that can form a good relationship between a brand and its audience is by presenting relevant content, often discussed by the target audience, and according to their needs.

The importance of quality content and transparency

Quality content is content that can be trusted and proven. To strengthen the content that we create, we can show sources that support the information that we convey. A trusted source will increase the credibility of the content and also the public's trust in what we deliver.

Another way to establish brand credibility is to conduct interviews with trusted experts who are engaged in the industry that we are in.

Also, if we want to make paid content or sponsored content, make sure the audience knows it because the public at this time tends to avoid the hard sell. Data from Digital Marketing Magazine also reveals that 3 out of 10 readers will feel less trust when the content mentions a product or service in it.

Continue to experiment

We certainly realize that trends in social media are dynamic and rapidly changing. So, we need to follow the latest types of content so that it can still attract the attention of the public.
Don't be afraid to experiment and try out the various features offered by social media platforms. That way, in the process we will find the best and effective ways to convey messages and be liked by the public.

For example, on the Instagram platform, try experimenting with creating content in the form of polling, boomerang, or short videos that are broadcast via Instagram Story or IGTV. That way, our brand looks versatile, especially in presenting interesting content.

Conducting this experiment also allows us to find metrics that show what kind of content works well and is worth defending. From these metrics, we can also have insights that will be useful for future content marketing strategies.

When a brand can display a variety of content, but still interesting, it will help the brand to be more liked by the public and encourage public trust in the related brand.

Consistent

Finally, the importance of consistency. Search Engine Journal states that 51% of social media users will unfollow brand accounts that rarely post content or often present disturbing promotional content. Therefore, to be trusted by the public, we need to continue to create and display interesting, insightful, and inspirational content.

Building brand credibility certainly cannot be done quickly. But with consistency, quality content, and fostering good relationships with customers through social media will certainly help the brand to continue to gain trust and will drive the development of the brand going forward.